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Plan A Entertainment (formerly A Cube Entertainment) was a South Korean record label under <a href="https://kpopping.com/company/Kakao-M">Kakao M</a>. Plan A was formed in 2011 as A Cube Entertainment, then a subsidiary of <a href="https://kpopping.com/company/Cube-Entertainment">Cube Entertainment</a>. In November 2015, <a href="https://kpopping.com/company/Kakao-M">LOEN Entertainment</a> (now known as <a href="https://kpopping.com/company/Kakao-M">Kakao M</a>) acquired the company after purchasing 70 percent of their stocks. On February 13, 2019, <a href="https://kpopping.com/company/Kakao-M">Kakao M</a> announced that Plan A and <a href="https://kpopping.com/company/FAVE-Entertainment">FAVE Entertainment</a> would be merging together. It was later confirmed that the new company would be called <a href="https://kpopping.com/company/Play-M-Entertainment">Play M Entertainment</a>, which started operating on April 1.