YH Entertainment

YH Entertainment (formerly known as Yue Hua Entertainment) is a Chinese record label and entertainment agency based in Beijing. It was founded in 2009 by CEO Du Hua and produces both Korean and Chinese pop groups. It is most known for being home to the Korean boy group UNIQ and previously co-managing girl group WJSN with Starship Entertainment. However, domestically (in China) it is one of the biggest entertainment companies in the country. Producing C-Pop groups like NEXT, NAME and YH BOYS and soloists like Wang Yibo, Zhu Zhengting and more, who are some of the biggest names in China. On November 17, 2025. Yuehua Entertainment announced it would change its name to YH Entertainment and marked a new beginning. YH Entertainment is an abbreviation of "Your Hope Here Unfolds," a name that conveys the meaning of accompanying the process by which "hope" becomes reality through concrete actions and experiences and expands into the world. Along with this, artists, fans and brands are expected to move beyond mere dreams toward growth and change together.