Sunny Side Up Culture Holdings

Sunny Side Up Culture Holdings, formely known as Sun Entertainment Culture and Yeah yes Group is a record label and management agency in Hong Kong. In April 2022, it changed its name to Yeah yes group. In July 2023, it changed its name to Sunny Side Up Culture Holdings Limited and reorganized its subordinate companies. Rising Sun Entertainment Limited is responsible for artist management, and Sunny Side Up Entertainment is responsible for the preparation and planning of concerts and comprehensive entertainment projects.