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Play M Entertainment was a South Korean record label and entertainment agency under <a href="https://kpopping.com/company/Kakao-Entertainment">Kakao Entertainment</a>. The company was founded in 2019 as a result of the merger between <a href="https://kpopping.com/company/Plan-A-Entertainment">Plan A Entertainment</a> and <a href="https://kpopping.com/company/FAVE-Entertainment">FAVE Entertainment</a>. On September 17, 2021, <a href="https://kpopping.com/company/Kakao-Entertainment">Kakao Entertainment</a> officially announced that Play M would undergo a merger with <a href="https://kpopping.com/company/Cre-ker-Entertainment">Cre.ker Entertainment</a> before the end of the year. On November 12, 2021, it was announced that the company's new corporate name would be <a href="https://kpopping.com/company/IST-Entertainment">IST Entertainment</a>, which took in effect on November 1.