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Play M Entertainment was a South Korean record label and entertainment agency under Kakao Entertainment. The company was founded in 2019 as a result of the merger between Plan A Entertainment and FAVE Entertainment. On September 17, 2021, Kakao Entertainment officially announced that Play M would undergo a merger with Cre.ker Entertainment before the end of the year. On November 12, 2021, it was announced that the company's new corporate name would be IST Entertainment, which took in effect on November 1.
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