P Nation

P NATION is a South Korean record label and entertainment agency founded by singer and producer PSY on October 29, 2018, following his departure from YG Entertainment. Officially unveiled via Instagram on January 23, 2019, the company quickly gained attention with the signing of notable artists, beginning with Jessi, followed by HyunA and E’Dawn (DAWN). The label continued its rapid growth with the addition of artists such as Crush (July 2019), Heize (September 2020), Penomeco, and Swings (both in April 2021). In April 2019, telecommunications giant SK Telecom invested ₩5 billion KRW in the company, acquiring a 10% stake. P NATION launched its first global online audition in April 2020, promoting diversity by welcoming applicants of any nationality, race, gender, or age. In 2021, the label participated in the SBS survival show LOUD, forming its first boy group, which debuted as TNX (The New Six) on May 17, 2022. The agency has also experienced notable departures. Jessi, HyunA, and DAWN all left in 2022 following the expiration of their contracts, while D.Ark departed in 2021. In 2023, Hwa Sa joined the label, and in 2024, TNX’s Kyung Jun exited the agency after enlisting in the military. P NATION is recognized for its artist-driven approach and commitment to creative freedom, positioning itself as a bold and innovative force in the Korean entertainment industry.