ODD ATELIER

ODD ATELIER is a South Korean record label and entertainment agency founded in November 2023 by Jennie. During Jennie's guesting on the show 'The Seasons: Lee Hyori’s Red Carpet,' she opened up about establishing the label, saying, "I wanted to do solo activities more freely so I carefully established (my own agency.)" OA, which stands for ODD ATELIER, is described as a space that aims to create new things that attract attention in a different way from what is usual or expected.