ODD ATELIER

ODD ATELIER is a South Korean record label and entertainment agency founded in November 2023 by <a href="https://kpopping.com/profiles/idol/Jennie">Jennie</a>. During Jennie's guesting on the show '<a href="https://kpopping.com/news/2024/Jan/4/BLACKPINK-s-Jennie-Explains-Her-Reason-for-Leaving-YG-Entertainment">The Seasons: Lee Hyori’s Red Carpet</a>,' she opened up about establishing the label, saying, "I wanted to do solo activities more freely so I carefully established (my own agency.)" OA, which stands for ODD ATELIER, is described as a space that aims to create new things that attract attention in a different way from what is usual or expected.