IST Entertainment

IST Entertainment is a South Korean record label and entertainment agency under Contents Technologies. On September 17, 2021, Kakao Entertainment officially announced that Play M would undergo a merger with Cre.ker Entertainment before the end of the year. On November 12, 2021, it was announced that the company's new corporate name would be IST Entertainment, which took in effect on November 1. On February 5, 2025, Beyond Music announced that it fully acquired IST Entertainment from Kakao Entertainment and will be incorporating it as a subsidiary. On September 23, 2025, it was reported that IST Entertainment's ownership rights had been transferred to Content Technologies, founded by former Beyond Music co-CEO Lee Jang Won.