Chapter-I

Chapter-I is a joint venture established by CJ ENM and Hakuhodo to develop music IP and pursue new business opportunities in the global music market. The company focuses on integrated music-related activities, including content planning and development, artist development, music production, digital marketing, live performances, and merchandising. Its first project is Unpretty Rapstar: HIP POP Princess, a Korea–Japan joint survival program scheduled to premiere on Mnet.