Aura Entertainment

AURA Entertainment is a South Korean entertainment company headquartered in Itaewon, Seoul. Originally starting as a performance-focused group, the company evolved into a full-fledged music and content production agency. It manages solo artists and oversees music production, artist promotion, and creative development across various media. Since becoming active in its current form in 2024, AURA Entertainment has focused on cultivating distinctive artistic identities for its roster, producing content that highlights both musical and creative excellence. The company is led by CEO Kim Hye-won and operates independently of other major entertainment corporations.