AURA

AURA (short for Adorable Ultimate Rare Attractive) is a South Korean record label under <a href="https://kpopping.com/company/S2-Entertainment">S2 Entertainment</a>. It was founded in December, 2020. On December 7, 2021, S2 Entertainment completed a sales and purchase agreement with AURA's largest shareholder, acquiring 51 percent of the company's shares.