All My Anecdotes (AMA)

All My Anecdotes (AMA) is a South Korean entertainment company founded in 2026 by creative director Lee Hae-in, in partnership with former Warner Music Korea executive Kim Jei, who serves as CEO. The company focuses on artist development through narrative-driven concepts and identity-based storytelling, aiming to bridge reality and virtuality across local and global markets. AMA operates through strategic partnerships with SLL and its subsidiary label UNCORE, collaborating on production and industry infrastructure. Lee Hae-in serves as executive producer for the boy group Close Your Eyes, overseeing the group’s creative direction and artistic vision under AMA.